Recent Articles

The team at Nebraska Book Company have lived and breathed this industry for many years. We have collected our industry knowledge and retail expertise to share in one easy to access location. Gain insight into student buying habits, marketing tips, retail best practices and so much more!

Interview with Andre Mallie

Q: Why did you want to move to a campus-wide ...

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Top 5 Benefits of eCommerce

Over the past decade, eCommerce has come of age. ...

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Disney Customer Experience Summit 2016 Recap

A few weeks ago, I was very fortunate to attend ...

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Developing Brand Advocates

Now more than ever word-of-mouth (WOM) ...

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Retail Trends – Multichannel Marketing

The retail landscape has been rapidly changing ...

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