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A Textbook Case Revisited: How College
Bookstores Can Thrive in a Changing World John Geraci, President, Crux Research Inc., and Nate Rempe, Vice President of Internet Strategy, Nebraska Book Company, will discuss the impact of technology on the college bookstore industry and showcase how bookstores can leverage technology to increase sales. The session will also include detailed research data supporting the key insights along with a thorough plan to help you implement these proven strategies in your bookstore. Tuesday, February 17, 2009 at 12:00 PT; 1:00 MT; 2:00 CT; 3:00 ET Featured Speakers: John Geraci, President, Crux Research Inc.
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