Lincoln, Neb.—Nebraska Book Company, Inc. and the Collegiate Retail Alliance, owner of RATEX Business Solutions, have reached agreement to merge their respective technology businesses. The merger will result in the formation of a new company: PrismRBS (Prism Retail Business Solutions). PrismRBS immediately becomes the most adopted campus-wide POS and ERP system serving higher education and the independent store marketplace. The transaction is subject to customary conditions and is expected to close April 1st, 2018.

“NBC and RATEX both share a rich history of supporting retail in a highly complex college campus environment. The companies were on similar developmental paths and joining forces to achieve faster results made great sense. The announcement of RATEX utilizing the cloud-based PrismPOS technology highlights the benefits of the two companies working together toward a common goal. This combined effort will accelerate the delivery of new tools and technology with a greater focus on customer involvement in the development process,” said Rick Bunka, CEO of NBC.

“Our work with NBC to bring PrismPOS to our customers showed tremendous synergy and a common mission between our two organizations,” said Jeffrey Zayicek, Interim CEO/Chief Financial Officer, RBS. “The merger will further the CRA’s mission of improving the ability of independent college stores to prosper, using cutting-edge technology to support their success.”

“The combined expertise of NBC and RBS will offer independent campuses an unparalleled solution to succeed. We are looking forward to working with the RBS team and our combined customers to make this a reality,” Jeremy White, SVP of Technology at NBC. “This merger will further our vision to provide innovative campus-wide technology solutions.”

PrismRBS will be headquartered in Lincoln, Nebraska with a secondary location in Plymouth Meeting, Pennsylvania. NBC and RBS will continue to service their respective customers as they work together to form PrismRBS.


About NBC, Inc.

NBC, a wholly-owned subsidiary of Nebraska Book Holdings, Inc., began in 1915 as an independent college bookstore and has evolved into a key resource partner to over 2,000 college retailers nationwide. NBC offers strategic business services and technology; including, localized eCommerce capabilities, back-end system access, campus-wide POS software and textbook solutions. NBC is devoted to supporting and strengthening higher education retail across the United States, Canada and the Caribbean. For more information about the technology division of NBC, visit

About RBS, Inc.

RATEX Business Solutions (RBS) is the leading independent provider of sophisticated technology and expert management consulting services to college and university stores in North America. Dedicated to innovation, we help college retailers align technology with smart business to achieve success. RATEX is owned by the Collegiate Retail Alliance (CRA), a business coalition of independent college stores that have joined together to develop and deploy the industry’s best business practices. For more information about RATEX Business Solutions, Inc. visit

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