Marketing tips to drive awareness and traffic

Hosting a smooth, successful buyback event on your campus benefits your students and store. Follow these tips and take advantage of our free marketing resources to help you promote your event and drive traffic.

Is your campus remaining virtual through the end of the semester? Checkout our marketing toolkit for virtual sellback events here.

Promote your buyback event on social media.

We recommend posting about your buyback event two times per week leading up to the end of your semester. Increase your posts to at least three times per week starting the week before your regularly-scheduled buyback event and continue through the end of buyback season. If your store will have specific accommodations for social distancing and safety, be sure to communicate those details and expectations in your posts.

We’ve done the hard part for you by creating a few social graphics you can download, customize and easily post to your channels.

Find all of the buyback marketing assets here.

Promote your event through email.

Send targeted emails to students encouraging them to sell their textbooks back at your event. We recommend sending once-per-week reminders throughout buyback season. If you can segment to seniors only, consider making merchandise suggestions, like mortar boards and tassels to commemorate their accomplishment, alumni gear and diploma frames.

Customize your message with these student email templates.

Market your buyback event on your website.

Download the web banner graphics below, put them on your site and you’re done! Set ’em and forget ’em until buyback season is over.

Find them here.

Market your buyback with on-campus signage.

Social and digital event promotion is the simplest and most cost-effective way to reach students, but physical signage can still drive awareness.

Access easy-to-customize yard signs, posters, table tents and more here.

For questions about our buyback marketing resources, email

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