At NBC, we know retail. With over 100 years as a leader in the higher education industry, we were the first to bring technological solutions to the marketplace that help our partners work better in all areas of their business. We are constantly striving to update and innovate to meet the ever-changing education landscape.

In an effort to support our clients better, we have stacked our team with industry experts to fulfill your retail needs.

More Great Experts

Contact Title Phone Email
David Collard Director of Strategic Services 818.618.5479 dcollard@nebook.com
Ken Bissonnette Territory Manager – Canada 514.799.5895 kbissonnette@nebook.com
Charles Hullett Systems Specialist 402.421.0717 chullett@nebook.com
Sara Hays Systems Admin 402.450.1727 shays@nebook.com


Mark Palmore

Senior Vice President - Sales

Mark Palmore has over 35 years in the college store industry, and he has served as an NBC team member for 18 years. Prior to his current position as Senior Vice President of Sales, Mark served as Executive Director of Connect2One, the college store industry’s premier buying group (at the time owned by Nebraska Book Company). Mark has served in several leadership capacities with regional and national industry associations including President of the NACS Foundation from 2008-2009.

Shannon Blackwell

Vice President of Sales - East

Shannon has over 10 years’ experience consulting with small and large universities, supporting their communication and engagement efforts in an ever-changing student population. She has an extensive background in team leadership and development, as well as experience in developing business strategies that focus on identifying client needs and improvement opportunities. Shannon brings the ability to assess market potential and engage clients in consultative conversation to our clients and prospects.

Ed Dillon

Vice President of Sales - West

Ed has a 25-year tenure serving and supporting the higher education industry. His leadership experience includes building top-performing revenue and client support teams in the publishing, educational technology, and college retail industries. Ed is committed to supporting clients in the college retail and auxiliary industry with new technology and wholesale solutions from NBC.