Recent Articles

20
Apr

Interview with Andre Mallie

Q: Why did you want to move to a campus-wide model for your POS system? Andre: At USD, we wanted one platform and one dashboard to create a holistic approach to our business. Internal technical and IT support teams are shrinking and systems are moving to the cloud, which caused us to have a leaner approach.   Q: What are

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20
Sep

Top 5 Benefits of eCommerce

Over the past decade, eCommerce has come of age. Nearly 70% of US online adults are shopping online monthly—33% each week (Mintel). Stores without a strong online presence will be losing out on a huge opportunity to engage with their customers and create additional revenue for their operations. Further, the target age groups of millennials (ages 18 to 34) comprise

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13
Sep

Disney Customer Experience Summit 2016 Recap

A few weeks ago, I was very fortunate to attend Walt Disney Company’s inaugural Customer Experience Summit in Orlando, FL. The two-and-a-half-day summit focused on how Disney creates, implements, and maintains an awe-inspiring customer experience. What better way to learn more about great customer experience than from a company that has consistently been at the top of the game since

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6
Sep

Developing Brand Advocates

Now more than ever word-of-mouth (WOM) recommendations increase the growth of a business over traditional forms of marketing. WOM recommendations have been shown to improve marketing effectiveness by up to 54%. Brand advocates are customers who are extremely satisfied with a brand and actively promote and recommend that brand to other consumers without an incentive. Essentially, it is free publicity

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30
Aug

Retail Trends – Multichannel Marketing

The retail landscape has been rapidly changing due to evolving technology and growth of different commerce channels. Traditionally, the goal of merchandising was to present products in a way that inspires interest and entices customers to make a purchase. Today retail merchandising goes beyond the presence of the physical store. Technology innovations such as eCommerce websites and mobile apps have

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