Recent Articles

8
May

Do you know your student buying habits?

By: Mark Palmore SVP of Sales, Nebraska Book Company Collegiate retailers have always been interested in the buying trends of the average college student. In the early days, the only data we had was the buying history on each individual campus. However, as years passed and student’s access to course materials grew well beyond the campus store there developed a

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27
Apr

Interview with Eric Hager

Eric Hager came to the University of Nebraska Omaha (UNO) two years ago from a large retail industry leader. He brought a fresh set of eyes and a lot of energy to the changing environment at UNO. Like many other college campuses, UNO was facing declining course materials revenue year over year. In less than two years, Eric and his

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20
Apr

Interview with Andre Mallie

Q: Why did you want to move to a campus-wide model for your POS system? Andre: At USD, we wanted one platform and one dashboard to create a holistic approach to our business. Internal technical and IT support teams are shrinking and systems are moving to the cloud, which caused us to have a leaner approach.   Q: What are

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20
Sep

Top 5 Benefits of eCommerce

Over the past decade, eCommerce has come of age. Nearly 70% of US online adults are shopping online monthly—33% each week (Mintel). Stores without a strong online presence will be losing out on a huge opportunity to engage with their customers and create additional revenue for their operations. Further, the target age groups of millennials (ages 18 to 34) comprise

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13
Sep

Disney Customer Experience Summit 2016 Recap

A few weeks ago, I was very fortunate to attend Walt Disney Company’s inaugural Customer Experience Summit in Orlando, FL. The two-and-a-half-day summit focused on how Disney creates, implements, and maintains an awe-inspiring customer experience. What better way to learn more about great customer experience than from a company that has consistently been at the top of the game since

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6
Sep

Developing Brand Advocates

Now more than ever word-of-mouth (WOM) recommendations increase the growth of a business over traditional forms of marketing. WOM recommendations have been shown to improve marketing effectiveness by up to 54%. Brand advocates are customers who are extremely satisfied with a brand and actively promote and recommend that brand to other consumers without an incentive. Essentially, it is free publicity

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30
Aug

Retail Trends – Multichannel Marketing

The retail landscape has been rapidly changing due to evolving technology and growth of different commerce channels. Traditionally, the goal of merchandising was to present products in a way that inspires interest and entices customers to make a purchase. Today retail merchandising goes beyond the presence of the physical store. Technology innovations such as eCommerce websites and mobile apps have

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