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8
May

Do you know your student buying habits?

By: Mark Palmore SVP of Sales, Nebraska Book Company Collegiate retailers have always been interested in the buying trends of the average college student. In the early days, the only data we had was the buying history on each individual campus. However, as years passed and student’s access to course materials grew well beyond the campus store there developed a

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27
Apr

Interview with Eric Hager

Eric Hager came to the University of Nebraska Omaha (UNO) two years ago from a large retail industry leader. He brought a fresh set of eyes and a lot of energy to the changing environment at UNO. Like many other college campuses, UNO was facing declining course materials revenue year over year. In less than two years, Eric and his

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20
Apr

Interview with Andre Mallie

Q: Why did you want to move to a campus-wide model for your POS system? Andre: At USD, we wanted one platform and one dashboard to create a holistic approach to our business. Internal technical and IT support teams are shrinking and systems are moving to the cloud, which caused us to have a leaner approach.   Q: What are

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24
Oct

NACAS Annual Meeting 2016 – NBC Recap

Nebraska Book Company is a longtime attendee and exhibitor at the National Association of College and Auxiliary Services (NACAS) Annual meeting. This year was no exception. We sent our most knowledgeable industry experts to speak about the changing retail landscape. They demonstrated our game-changing campus-wide POS solution and innovative Digital Marketing Program. Attendees showed curiosity in the use of our

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6
Oct

NEBRASKA BOOK ANNOUNCES ENTERPRISE SALES TEAM CHANGES WITH RENEWED CUSTOMER FOCUS

Nebraska Book Company (NBC), a leading provider of textbooks and solutions for the college retail marketplace, is pleased to announce several changes to its Enterprise Sales team, resulting in the strengthening of its team structure and realigning territories to ensure the best possible customer support to clients. Mark Palmore has been promoted to Senior Vice President of Sales based on

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27
Sep

NEBRASKA BOOK HOLDINGS, INC. APPOINTS NEW CHIEF FINANCIAL OFFICER

LINCOLN, Nebraska—September 27, 2016—Nebraska Book Holdings, Inc. (NBC or the Company)* (OTC Pink: NEEB), a leading provider of textbooks and solutions for the college store marketplace, today welcomed industry veteran Jay Amond as chief financial officer (CFO). Rick Bunka, president and chief executive officer (CEO) of NBC, commented, “I am very pleased to have Jay Amond join Nebraska Book Company

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20
Sep

Top 5 Benefits of eCommerce

Over the past decade, eCommerce has come of age. Nearly 70% of US online adults are shopping online monthly—33% each week (Mintel). Stores without a strong online presence will be losing out on a huge opportunity to engage with their customers and create additional revenue for their operations. Further, the target age groups of millennials (ages 18 to 34) comprise

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19
Sep

NEBRASKA BOOK HOLDINGS, INC. SUCCESSFULLY CLOSES EXCHANGE OFFER, NAMES NEW CEO

LINCOLN, Nebraska—September 19, 2016—Nebraska Book Holdings, Inc. (NBC or the Company)* (OTC Pink: NEEB), a leading source of textbooks and service provider to higher education retailers across the United States, today announced the closing of its previously announced exchange offer relating to its 15.0 percent Senior Secured Notes due 2016. The Company also announced the appointment of Rick Bunka as

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13
Sep

Disney Customer Experience Summit 2016 Recap

A few weeks ago, I was very fortunate to attend Walt Disney Company’s inaugural Customer Experience Summit in Orlando, FL. The two-and-a-half-day summit focused on how Disney creates, implements, and maintains an awe-inspiring customer experience. What better way to learn more about great customer experience than from a company that has consistently been at the top of the game since

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6
Sep

Developing Brand Advocates

Now more than ever word-of-mouth (WOM) recommendations increase the growth of a business over traditional forms of marketing. WOM recommendations have been shown to improve marketing effectiveness by up to 54%. Brand advocates are customers who are extremely satisfied with a brand and actively promote and recommend that brand to other consumers without an incentive. Essentially, it is free publicity

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